I'm currently testing this new module that I called AutoTags.
The idea behind it is to:
Automatically tag each search engine landing page with search strings
Cross reference the tags.
The issue under testing is Itemid Dependence/Independence. With that I mean basically whether index.php?option=com_content&task=view&id=1&Itemid=1 is considered or not considered different to index.php?option=com_content&task=view&id=1&Itemid=2.
At the moment the module is itemid dependent. However, for some reasons, I'm not sure I like this. So I would like to make the module both itemid dependend and independent (fully reversible at any moment, by the way) and leave the choice to the webmaster.
After this introduction I get back to the topic of the post: the relationship between SearchCloud and AutoTags.
For SEO purposes, the logical relationship between SearchCloud and AutoTags is the following:
SearchCloud "suggests" keywords related to your page to Search Engines.
Search Engines will try and index your website with those keywords and make a match between search strings and pages in your website.
AutoTags purpose is to strengthen and refine (through search engines' "intelligence" and actual visitors access) the relevance of the keywords-page relationship by providing cross-links to the most accessed page for the specific search string.
Once you can see how Search Engines responded to SearchCloud suggestions, you can change your whitelist items, "suggest" new keywords and restart the process.
First of all, a general tip on how to check the available module positions of your current template. Use a url like this: http://www.example.com/index.php?tp=1
After you've created a backup copy of your template folder, go to Template manager \ Site Templates, select your template and click on Edit HTML.
Add the following code where you want to place your new position:
Change the name (custom) to whatever you like. Then go to Template Manager\ Module Positions and add the name of the new position (custom in the example).
Then you publish whatever module you want in your new module position .
We've had SE Keywords running on Alledia.com plus two other sites and we've found the following useful result:
SE Keywords reduced our bounce rate by between 3 and 4% on each site (compared to the average for 2007 so far).
Its not a huge decrease but its certainly welcome. If you can find two other similar improvements, you have 10% more visitors sticking around to visit your site for longer.
I'd like to express my point of view. Alledia.com used the standard module welcome message. I wrote the welcome message for demo purposes only. The message is fully customizable from the back-end. For example putting this code at the beginning of the welcome message:
<h3 style="text-transform: capitalize">%K</h3>
will have the result of setting the module title to the actual search string.